Abstract
In the dynamic realm of wealth accumulation, investments demand a meticulous evaluation of both financial and nonfinancial aspects inherent in securities. Prudent decision-making surpasses a fixation on anticipated returns, requiring a nuanced assessment of an investment’s potential to actualize desired earnings. This study challenges the presumption of investor rationality in traditional financial theories, emphasizing the profound impact of non-financial determinants on decision-making, including personality traits, emotional intelligence, and risk behavior. With a robust sample size of 396 respondents, the research establishes a statistically significant correlation between emotional intelligence, personality traits, risk behavior, and the intricate domain of investment decisions. For middleclass investors, a pivotal recommendation emerges: fostering a discerning comprehension of one’s psychological attributes. Active collaboration with seasoned financial advisers is imperative, serving as a compass through the complexities of the modern financial milieu. This holistic approach, harmonizing financial acumen with nuanced psychological insight, proves indispensable for navigating intricacies and facilitating judicious investment decisions aligned with individual aspirations and risk thresholds. The nuanced integration of financial prudence and psychological acuity fortifies investment portfolios and establishes a resilient foundation for adeptly navigating the dynamic terrain of wealth management.
Keywords: Investment, Emotional intelligence, Risk taking, Decision making, Personality traits.