Abstract
In today’s ever-evolving Fin-Tech landscape, understanding what influences customer satisfaction is essential for growth and success. Bangladesh’s diverse socio-economic and technological landscape makes it a great place to explore how Fin-Tech products and services impact customer satisfaction. In light of this, this study attempted to find out what factors are influencing customer satisfaction in the Bangladesh Fintech industry. For conducting this study, data of 200 respondents have been collected from Fin-Tech users through online. The partial least square (SEM) approach was adopted for verifying the relationship and SmartPLS 4” tool as well as Python was used to analyze the data. This study shows a notable impact of assurance and security, convenience, and perceived usefulness on customer satisfaction, both in SmartPLS and Python-based analysis. By figuring out the main drivers of Fin-Tech satisfaction, Fintech service providers can adjust their strategies to meet customer needs and expectations, resulting in sustainable growth and better user experiences.
Keywords: Customer Satisfaction, Digital Payment, Fin-Tech, User Preferences.