Unleashing the Hidden Potential of Mobile Application Engagement in Contemporary Business: A Bibliometric Analysis and Future Research Agenda

Abstract
The advancements in mobile application development technology have led to an increased focus on Mobile Application Engagement (MAE) studies over the past decade. It is important to uncover the knowledge stock of such surging studies. Therefore, this study aims to uncover potential themes for future researchers in mobile application engagement. This study involved 1001 documents from the Scopus and Web of Science databases from 2002 to 2022 and then deployed the SPAR-4 technique to retrieve appropriate documents. The study used the Bibliometrix R package to conduct performance analysis, thematic analysis, word cloud, and source impact. Thematic analysis shows that technology and mobile applications are emerging themes but need further development to generate stronger links with user engagement. By presenting a comprehensive overview of research themes, thematic focus, and future directions, the study delivers a useful contribution to the area of MAE. The findings can help researchers, particularly those just starting research in MAE. Specific research fields and features of mobile app engagement can be investigated in the future.
Keywords: Bibliometrix R, Biblioshiny, Mobile application engagement, Performance analysis, Thematic analysis,
word cloud.

Author(s): Dinesh VJP and Sivakumar Alur*
Volume: 5 Issue: 1 Pages: 271-288
DOI: https://doi.org/10.47857/irjms.2024.v05i01.0205