Abstract
This research examines the impact of digital transformation on the tourism industry through bibliometric analysis. Articles from the Scopus database covering the period 2019–2023 were analyzed, resulting in 183 relevant documents. The research employs CiteSpace to visualize keyword occurrences and international collaboration, while VOSviewer is utilized to explore author collaborations. Findings reveal a consistent annual increase in publications on digital transformation within the tourism sector. The bibliometric analysis identified key research themes, with prominent keywords including ‘Tourism’ (89 occurrences), ‘Digital Marketing’ (17 occurrences), and ‘Digital Transformation’ (14 occurrences). Furthermore, significant international collaborations involving countries, research institutions, and individual researchers emphasize the global scope of digital tourism research. This study underscores the importance of digital innovation in advancing the tourism industry. Emerging areas such as the digital divide, tourism destinations, and virtual tourism are identified as underexplored topics with significant potential for future research. By highlighting global collaboration and trends, this study offers valuable insights into the evolving dynamics of digital transformation in tourism. The findings enhance the existing body of knowledge and lay a foundation for further exploration of this interdisciplinary and impactful field.
Keywords: Bibliometric Analysis, Digital Marketing, Digital Tourism, Digital Transformation, Tourism Industry.