journals

Bibliometric Mapping of Employment Deprivation

Author(s): Divya Satish Revankar*, Aswini Kumar Mishra
Volume: 5 Issue: 4 Pages: 1216-1230
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01806


Abstract Employment Deprivation encompasses more than unemployment and underemployment, highlighting systemic barriers to stable work. This research employs bibliometric analysis to explore its multifaceted nature, revealing significant psychological, economic, and social impacts on marginalized groups. Through mapping global scholarly contributions, it identifies key authors, countries, and seminal works and uncovers research gaps and trends. The […]

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Operational Challenges Encountered by Food Truck Businesses: A Study on Food Truck Entrepreneurs in Tier 1 and Tier 2 Cities of Tamil Nadu, A State in India

Author(s): Ajay Adithya M, Geetha R*
Volume: 5 Issue: 4 Pages: 1198-1215
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01725


Abstract This article comprehensively examines the issues faced by food truck entrepreneurs in Tamil Nadu’s tier 1 and 2 cities, focusing on legislative, operational, and cultural barriers. The study employs a rigorous quantitative technique, with data collected via standardised questionnaires from a purposeful sample of 220 food truck operators. Significant challenges were found through thorough

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Exploratory Bibliometric Analysis on Geopolitical Risk

Author(s): Aiswarya S, Muthumeenakshi M*
Volume: 5 Issue: 4 Pages: 1180-1197
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01652


Abstract Geopolitical Risk is the risk associated with war threat, terrorist attacks and the escalated events which can influence international relations and other political factors. This paper resorted bibliometric analysis to investigate the research trend in the area of geopolitical risk, which helps in identifying the prominent authors, most globally cited documents, international collaboration, important

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TS-AODV: Leveraging Trust for Secure Routing in Manets

Author(s): K Lokeshwaran*, Jayanthi Arumugam, Komal Kumar Napa, Senthil Murugan Janakiraman, Balamurugan AG
Volume: 5 Issue: 4 Pages: 1170-1179
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01440


Abstract Mobile Ad-hoc Networks (MANETs) offer on-the-fly connectivity for devices without fixed infrastructure, but their decentralized nature makes them vulnerable to malicious nodes that disrupt communication. Existing routing protocols struggle to guarantee reliable data transmission in such environments. This paper introduces Trusted Ad hoc On-Demand Distance Vector (TS-AODV), a novel secure routing protocol for MANETs

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Theatrics of Sibling Bond in Jean Genet’s The Maids

Author(s): Kavya Joseph, Laxmi Dhar Dwivedi*
Volume: 5 Issue: 4 Pages: 815-823
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01441


Abstract Are we all ‘homo sacers’ entrapped in a social labyrinth? This article discusses the crisis of individuals whose agency is threatened by dominant social forces, by focusing on the intricacies of sibling bond (sibship) between the protagonists in the 1947 play, The Maids (Les Bonnes), by the French dramatist Jean Genet. It attempts to

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AR-Induced Consumer Experience in Hybrid Retailing

Author(s): Keerthana D, Gemini V Joy*
Volume: 5 Issue: 4 Pages: 1151-1169
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01362


Abstract Retail augmented reality is rapidly modernizing by redefining shopping patterns, preferences, and decision-making process. Enhanced real-world product visualization, try-before-you-buy, personalized product recommendations, product information, interactive and guided shopping experiences, marketing, and brand engagement are ways that experience value is created for consumers and retailers. In order to better understand how AR-induced experiential values affect

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The Effect of Product Placement in Movies on Brand Recall: A Meta-Analysis

Author(s): Preethy Rose M*, Shanthi R
Volume: 5 Issue: 4 Pages: 807-814
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01421


Abstract Product Placement is a concept in marketing, where brands are incorporated into movies to avoid breaks that are usual in traditional advertisements. This is aimed at making a brand more visible and also to enhance its ability to reach the target audience effectively. Evaluating the effectiveness of product placement in improving brand recall in

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Mental Health Challenges among First Responders in India: A Bibliometric Review

Author(s): Albin Joseph, Tony P Jose*
Volume: 5 Issue: 4 Pages: 798-806
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01410


Abstract First responders in critical care are the trained professionals who offer help at the time of an emergency event, trauma, disaster, accident or injury. As they are working in a stress prone environment, it is critical to ensure adequate psychological aids to cope with mental health challenges among them. The objective of this bibliometric

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Compact Six Band Slot Antenna with Defective Ground Structure and E Shaped Strips for Bandwidth Enhancement in Wireless Applications

Author(s): Kiran Hilal Sonawane*, Pravin Sahebrao Patil
Volume: 5 Issue: 4 Pages: 784-797
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01401


Abstract This article presents a novel approach for six-band operations and a comprehensive frequency range for wireless applications. The novel antenna has rectangular slot of small size 48x18mm2 and has a T-shaped microstrip feed patch, a short-inverted T-shaped stub, two E-shaped stubs and two small square ground plane slots arranged on FR4 substrate with h=

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Neurotherapeutic Potential of Resveratrol: A Comprehensive Review of Its Neuroprotective Mechanisms in Mitigating Cognitive Decline

Author(s): Renukadevi J*, Rithikha S, Yokesh S, Karthikha VS
Volume: 5 Issue: 4 Pages: 775-783
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01397


Abstract Cognitive decline is a term used to refer to the decline in neurocognitive development of a person hence the loss of language skills, memory, or executive functions. The new directions in the prevention of cognitive impairment involve the consumption of phytonutrient-dense diets. To some extent this review aims to understand the impact of resveratrol

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