journals

AR-Induced Consumer Experience in Hybrid Retailing

Author(s): Keerthana D, Gemini V Joy*
Volume: 5 Issue: 4 Pages: 1151-1169
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01362


Abstract Retail augmented reality is rapidly modernizing by redefining shopping patterns, preferences, and decision-making process. Enhanced real-world product visualization, try-before-you-buy, personalized product recommendations, product information, interactive and guided shopping experiences, marketing, and brand engagement are ways that experience value is created for consumers and retailers. In order to better understand how AR-induced experiential values affect […]

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The Effect of Product Placement in Movies on Brand Recall: A Meta-Analysis

Author(s): Preethy Rose M*, Shanthi R
Volume: 5 Issue: 4 Pages: 807-814
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01421


Abstract Product Placement is a concept in marketing, where brands are incorporated into movies to avoid breaks that are usual in traditional advertisements. This is aimed at making a brand more visible and also to enhance its ability to reach the target audience effectively. Evaluating the effectiveness of product placement in improving brand recall in

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Mental Health Challenges among First Responders in India: A Bibliometric Review

Author(s): Albin Joseph, Tony P Jose*
Volume: 5 Issue: 4 Pages: 798-806
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01410


Abstract First responders in critical care are the trained professionals who offer help at the time of an emergency event, trauma, disaster, accident or injury. As they are working in a stress prone environment, it is critical to ensure adequate psychological aids to cope with mental health challenges among them. The objective of this bibliometric

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Compact Six Band Slot Antenna with Defective Ground Structure and E Shaped Strips for Bandwidth Enhancement in Wireless Applications

Author(s): Kiran Hilal Sonawane*, Pravin Sahebrao Patil
Volume: 5 Issue: 4 Pages: 784-797
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01401


Abstract This article presents a novel approach for six-band operations and a comprehensive frequency range for wireless applications. The novel antenna has rectangular slot of small size 48x18mm2 and has a T-shaped microstrip feed patch, a short-inverted T-shaped stub, two E-shaped stubs and two small square ground plane slots arranged on FR4 substrate with h=

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Neurotherapeutic Potential of Resveratrol: A Comprehensive Review of Its Neuroprotective Mechanisms in Mitigating Cognitive Decline

Author(s): Renukadevi J*, Rithikha S, Yokesh S, Karthikha VS
Volume: 5 Issue: 4 Pages: 775-783
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01397


Abstract Cognitive decline is a term used to refer to the decline in neurocognitive development of a person hence the loss of language skills, memory, or executive functions. The new directions in the prevention of cognitive impairment involve the consumption of phytonutrient-dense diets. To some extent this review aims to understand the impact of resveratrol

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A Logistic Regression Analysis for Problems Faced by the Farmers in Sambalpur

Author(s): Nirupama Sahoo*
Volume: 5 Issue: 4 Pages: 768-774
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01392


Abstract The primary objective of this paper is to recognize the issues facing farmers in the agriculture industry. Food things are the most great to guarantee the quality of life. Logistic regression is a suitable analytical technique for this kind of study, since it can be applied to investigate the variables influencing Sambalpur farmers and

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Designing a Dynamic Weighted Stacking Recommendation System

Author(s): Nisha Sharma, Mala Dutta*
Volume: 5 Issue: 4 Pages: 755-767
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01373


Abstract To increase accuracy, ensemble approaches have become increasingly popular in designing recommendation systems. More recently, efforts have focused on dynamically integrating base models to improve ensemble performance further. Dynamic integration entails combining multiple base models with dynamically changing contributions to the ensemble. In this paper, we propose a Dynamic-Weighted Stacking (DWS) recommendation model. Bayesian

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Charting the Course of Job Insecurity in Organizations: A Dynamic Bibliometric Analysis of Research Trends

Author(s): Tio Teguh Wijayana*, Meika Kurnia Puji Rahayu, Sri Handari Wahyuningsih
Volume: 5 Issue: 4 Pages: 34-46
DOI: https://doi.org/10.47857/irjms.2024.05i04.01110


Abstract Economic and technological changes have increased the perception of job insecurity. The growing prevalence of job insecurity among employees should not be disregarded, as it can lead to a deterioration in employee performance and have a detrimental effect on organizational efficiency, impeding its overall development. The aim of this research is to examine and

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Tree Dielectric Response as an Earthquake Forecasting

Author(s): Vijay Subhash Katta*, Gourav Shrivastava1 and Vinod Kumar Kushwah
Volume: 5 Issue: 4 Pages: 746-754
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01363


Abstract Seismic precursor identification is vital in the Himalayan range and near active fault lines to offer early earthquake warnings, as India and nearby areas face a high risk of seismic activity. This laboratory-based research conducted simulations aimed at replicating electromagnetic signals generated by artificial seismic events spanning frequencies from 1 Hz to 59 Hz.

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A Comprehensive Review of Reinforcement Learning Applications in Gaming

Author(s): Ashish Kumar, Jasleen Kaur Bains*
Volume: 5 Issue: 4 Pages: 730-745
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01355


Abstract Reinforcement learning is one of the most popular models for building agents that deal with the real world but are not distinctly told which actions to perform. In the context of gaming, the application of reinforcement learning thus spans many different categories, from classic arcade games to modern simulations. The aim of this review

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