AR-Induced Consumer Experience in Hybrid Retailing
Abstract Retail augmented reality is rapidly modernizing by redefining shopping patterns, preferences, and decision-making process. Enhanced real-world product visualization, try-before-you-buy, personalized product recommendations, product information, interactive and guided shopping experiences, marketing, and brand engagement are ways that experience value is created for consumers and retailers. In order to better understand how AR-induced experiential values affect […]
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