Abstract
Over the past few years, there has been a noticeable increase in the number of women taking up entrepreneurship in Tamil Nadu. Many married women have started their businesses, driven by their passion, skills, and desire for financial independence. No study has analyzed spousal support and its impact on women’s decision-making, performance, success, and overall well-being, specifically in the Tamil Nadu cultural context. Addressing this gap is essential because businesswomen are intensely embedded in their families and are an imperative force for monetary and communal improvements. The sample of this study was 147 married businesswomen in Tamil Nadu. Researchers assessed various descriptive factors to examine the association between spousal support and business engagements (Hypotheses 1 and 2) and spouses’ education and business knowledge (Hypotheses 3 and 4). These factors impact Tamil Nadu businesswomen’s performance, success, and psychological well-being. The assessments ranged from a low of 1.03 to a high of 1.09. The chisquare divergence between the interrupt lone model and the model between all predictors entered is significant (p<0.05). Based on the study’s findings, it has been observed that the provision of emotional and instrumental support by a spouse has a positive correlation with a female entrepreneur’s success, performance, and decision-making abilities.
Keywords: Business Performance, Decision-Making, Forms of Support, Psychological Wellbeing, Spousal Influence, Women Entrepreneurs.