Abstract
This study aims to analyze the communication strategy and interpersonal communication of a leader in the management of study programs at the university from the point of view of leadership management. The research employed a qualitative case study method focused on the Master of Indonesian Language and Literature Education program. Data were collected through observations and in-depth interviews with the program head, followed by descriptive analysis using Miles & Huberman’s model, which includes data reduction, data display, and conclusion drawing. The findings reveal that communication strategies in the Master of Indonesian Language and Literature Education program involve formal communication, such as faculty meetings and official memos, as well as informal communication through daily conversations and digital media. Interpersonal communication approaches include cultural openness and family-oriented strategies. Cultural openness is manifested through two-way communication, feedback exchange, and information transparency. The family-oriented approach is reflected in face-to-face interactions, personal mentoring, and fostering a supportive work environment. Additionally, the program head employs persuasive methods to build mutual trust and encourage innovation among lecturers and staff. The study also found that well-planned communication strategies enhance coordination among stakeholders, improve work efficiency, and create a conductive organizational climate. Humanistic communication approaches play a crucial role in achieving the study program’s vision, mission, and goals. Practical implications include the need for communication training for program leaders, diverse communication media utilization, and regular evaluations to improve communication strategy effectiveness.
Keywords: Communication Strategy, Head of the Study Program, Interpersonal Communication, Leadership Management.