Abstract
This study uses a bibliometric and systematic review of literature from 2009 to 2023 to investigate new developments and opportunities in green consumerism. With special focus to global partnerships and the top nations in green consumerism research, important nations, journals, and writers promoting environmentally conscious consumption are highlighted. Major themes that have a substantial impact on green buying intentions, such as cultural values, eco-labels, and environmental views, are highlighted by a keyword co-occurrence analysis. The results also show that gender and educational attainment have a big impact on how people buy green products. Strategies to close the attitude-behaviour gap and encourage sustainable consumption behaviors are among the useful insights offered to marketers and regulators. The study emphasizes the value of raising customer awareness and educating people about eco-friendly products and creating persuasive marketing plans that appeal to a range of consumer demographics. In conclusion, this study adds to the expanding corpus of research on green consumerism and provides practical suggestions to improve sustainable consumption habits in a range of settings. This study promotes more investigation and in-depth study of green consumption by academics and business professionals by highlighting the incorporation of sustainability into marketing tactics.
Keywords: Bibliometric Analysis, Eco-labels, Environmental Attitude, Green Consumerism, Green Marketing, Sustainable Consumption.