Abstract
Sellers are attempting to resurrect offline businesses by implementing retail technologies in response to the decline of physical fashion stores. The need for this study was to ascertain how perceived risk and quality were impacted by aspects of the off the internet mobile connected smart selling familiarity in terms of fulfilment. A study including 345 female customers in their 20s and 30s was carried out using an online poll. The analysis, which employed a structural equation model, made sure that perceived advantage, perceived enjoyment, and interactivity affected quality among the five smart retailing experience-related factors, and that perceived advantage and connectivity significantly affected seeming risk. However, perceived personalisation or control had no effect on perceived threat or quality. Perceived risk had no effect on mobile satisfaction, whereas perceived quality had a significant impact on offline, overall, and mobile fulfilment. This study affirmed that smart retailing experiences’ perceived benefits and interactivity are crucial for raising customer happiness.
Keywords: Enjoyment, Interactivity, Online and Offline, Parameters, Risk, Satisfaction, Quality.