Abstract
With the rise in health concerns, including obesity, cancer, and cardiovascular diseases, it has become increasingly important to explore the factors influencing the use of nutrition labeling. This study examines the intricate relationship between nutrition label knowledge, nutrition self-efficacy, and the utilization of nutrition facts panel (NFP) labels, based on data from 384 participants. Employing a mixed-methods approach, we evaluated participants’ comprehension of nutrition label information, their confidence in making dietary choices, and their actual use of NFP labels. The utilization of the Partial Least Squares Structural Equation Modeling (Smart PLS version 3.0) tool in our study offers robust evidence of both reliability and validity in the analysis of our data. PLS SEM, as a sophisticated statistical method, is well-suited for our research as it accommodates mediating roles involving latent variables, making it particularly advantageous for examining relationships in our dataset. Our findings underscore a significant and positive correlation between nutrition label knowledge and self-efficacy. Through the application of the Information Motivation Behavioural Skills (IMB) model, we aim to provide a comprehensive understanding of the multifaceted determinants impacting the use of nutrition facts panel labels. This research contributes to a more holistic understanding of the complexities involved in consumers’ utilization of nutrition labels, offering insights for targeted interventions and strategies to promote healthier dietary practices.
Keywords: Nutrition facts panel label, Nutrition label knowledge, Nutrition self-efficacy, Regulations, IMB model,
Structural Equation Modelling